Privacy Policy

1. Overview

5050 Realty Group ("we," "us," or "our") operates the website 5050realtygroup.com. This Privacy Policy explains what information we collect when you visit our site or submit a form, how we use it, who we share it with, and what rights you have over your data.

By using this website, you agree to the practices described in this policy. If you do not agree, please do not use our site or submit any forms.

2. Information We Collect

We collect information you provide directly through our contact and subscribe forms, as well as information collected automatically when you visit our site.

Information you provide:

• First and last name
• Email address
• Phone number
• Real estate interest (buying, selling, renting, or general inquiry)
• Price range or budget
• Desired home type, location, bedrooms, and bathrooms
• Purchase or sale timeline
• Veteran or military service status (if voluntarily disclosed)
• Preferred callback times
• Any message or note you include in the form

Information collected automatically:

• IP address (used for spam prevention and rate limiting)
• Browser type, device type, and operating system (via Google Analytics)
• Pages visited, time on site, and referral source (via Google Analytics)
• UTM campaign and source parameters from the URL you arrived from
• reCAPTCHA risk score (used to detect bots — no personal data is stored from this)

3. How We Use Your Information

• To respond to your inquiry and connect you with a real estate agent
• To send you market updates, local listings, and real estate tips (subscribe form only — you can unsubscribe at any time)
• To add your contact to our CRM (Follow Up Boss) for follow-up communications
• To prevent spam, bot submissions, and abuse of our forms
• To understand how visitors use our website and improve it (analytics)
• To track which marketing campaigns are driving inquiries (UTM data)

We do not sell your personal information to third parties.

4. Third-Party Services

We use the following third-party services that may receive or process your data. Each has its own privacy policy.

5. Cookies & Tracking

We use the following cookies and local storage on this site:

• Theme preference — stored in localStorage to remember your light/dark mode choice. Never sent to a server.
• Google Analytics cookies — used to track sessions and traffic sources. You can opt out via Google's opt-out browser add-on.
• reCAPTCHA cookies — set by Google to assess bot risk on form submissions.

We do not use advertising cookies, retargeting pixels, or sell cookie data.

6. Data Retention

Form submission data is retained in our CRM for as long as a business relationship exists or until you request deletion. IP addresses used for rate limiting are stored temporarily (minutes to hours) in server temp files and are not logged permanently. Google Analytics data is retained for 26 months per our account settings.

7. Your Privacy Rights

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to know — request what personal information we have collected about you
• Right to delete — request deletion of your personal information
• Right to correct — request correction of inaccurate personal information
• Right to opt out — we do not sell personal data, so no opt-out is required; however, you may request to be removed from our CRM at any time
• Right to non-discrimination — we will not deny services or treat you differently for exercising your privacy rights

To exercise any of these rights, email us at 5050realtygroup@gmail.com with the subject line "Privacy Request." We will respond within 45 days.

8. Communications & Consent

By submitting the contact form, you consent to be contacted by 5050 Realty Group via phone, email, or text message regarding your real estate inquiry. Message and data rates may apply for SMS.

By submitting the subscribe form, you consent to receive email communications including market updates and listings. You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly.

We comply with the CAN-SPAM Act. All marketing emails include an unsubscribe mechanism and our contact information.

9. Children's Privacy

This website is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us and we will delete it promptly.

10. Security

We take reasonable technical measures to protect your data, including HTTPS encryption, bot detection via reCAPTCHA, rate limiting, and origin validation on all form submissions. However, no transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, the "Last updated" date at the top of this page will change. Continued use of the site after updates constitutes acceptance of the revised policy.

12. Contact Us